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How do you supercharge a super-high-growth technology platform on a mission? That’s the challenge we accepted when approached by global Enterprise GenAI platform, DataStax, seeking performance optimisation across paid media activity.
Enterprise AI, but not as you know it | DataStax






Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
Enterprise AI, but not as you know it | DataStax
Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.






Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
Enterprise AI, but not as you know it | DataStax
Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.






Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
Enterprise AI, but not as you know it | DataStax
Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.






Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
Enterprise AI, but not as you know it | DataStax
Enterprise AI, but not as you know it | DataStax
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.
In this episode of the XTech Podcast, Laz Shwan - Global Marketing and Communications Manager at Alfa Laval, joins Debbie Forster MBE for a conversation about what it takes to build connections and authority. They explore the pressure to capture attention in an increasingly crowded digital environment, and why the content that shapes a buying decision may have been created months before the buyer ever starts looking.






